How to Set Up a Spotify Pre-Save Campaign to Maximize the Release of Your New Music

You’ve spent months (or maybe even years) writing and recording your latest album. Now it’s time to release it into the world and start getting some well-deserved recognition for all your hard work. But how can you make sure that your music gets heard by as many people as possible? One great way to do that is to use Spotify’s pre-save function. Here’s what you need to know about how it works and how it can benefit you as an artist. 

Spotify’s Pre-Save Function: The Basics

Spotify’s pre-save function allows artists to promote their new music on the platform before it is officially released. When a user pre-saves an artist’s upcoming song or album, it is automatically added to their Spotify library on the day of release. This ensures that the artist’s new music is front and center when the user opens up their Spotify app, making it more likely that they will listen to it.

Additionally, when a user pre-saves an artist’s new music, that artist gets a notification. This is a great way to connect with fans and let them know that you appreciate their support. 

Benefits of Using Spotify’s Pre-Save Function

Increased Reach

First and foremost, it helps increase the reach of an artist’s new music. When a listener pre-saves a song or album, all of their followers on Spotify will see that they have saved it. This helps promote word-of-mouth marketing for the artist and exposes their music to potential new listeners. 

Gauge Fan Interest

Additionally, using Spotify’s pre-save function allows artists to better gauge interest in their upcoming releases. If a lot of people are pre-saving an artist’s new song or album, then that is a good indication that there is significant interest in it. This information can be used by artists to make decisions about future releases, such as which songs to promote more heavily or where to allocate tour dates. 

Build Anticipation For The Release

Finally, using Spotify’s pre-save function is a great way to build up hype for an upcoming release. By letting listeners know about new music ahead of time and giving them the opportunity to save it, artists can generate excitement and get people talking about their upcoming release long before it drops. 

2 Ways to Launch a Pre-Save Campaign

Distrokid Hyperfollow

Distrokid Hyperfollow is a tool from Distrokid that allows you to quickly and easily set up your pre-save campaigns for streaming services like Apple Music, Deezer, Amazon Music, and of course Spotify. The key benefit of using this tool is that it allows you to create playlists featuring songs from other artists as well as your own tracks. This way, people who follow any playlist created through Distrokid Hyperfollow will be able to listen to your song when it drops. Setting up a pre-save campaign through this tool is incredibly easy; all you need to do is log into your account on their website and select the “Create Pre-Save Campaign” option. From there, all you have to do is enter the details of your song including its title, artist name, release date, album art etc., and then click “Create Pre-Save Campaign” again. That’s it!

smartURL

Another great tool for setting up pre-save campaigns is smartURL. This platform allows you to create custom URLs for each of your songs that direct users directly to streaming platforms like Spotify where they can save them for later listening. One great feature of smartURL is its ability to integrate with other popular services such as Mailchimp and Hootsuite so that you can easily share these links with others without having to manually copy/paste them into emails or social media posts. To get started with smartURL, simply sign up for an account on their website and then enter the details of your song including its title, artist name, release date etc., along with any additional information such as artwork or lyrics if desired. After that, simply click “Publish” and you’re good to go!

If you’re an artist with new music coming out soon, be sure to take advantage of Spotify’s pre-save function! It’s a great way to promote your music and build up hype for your upcoming release. Plus, it doesn’t cost anything to use—so what do you have to lose?